Diamonds are not all the same and customers can be taken advantage of by different companies’ interpretations of the 4cs of diamond grading. There are a lot of factors that determine a diamond’s value so make sure you talk to a jeweler you trust to help you understand the diamond you are buying. At Kiess Jewelry, we’ll take the time to help you find the perfect diamond for you while offering you great value with the brilliance and sparkle you deserve!